Prove Impact and Drive Decisions with Confidence

KPI dashboards built for CMOs and Agencies to track leading and lagging indicators, align GTM teams around company goals, and end hours of manual reporting.

Too soon to chat? Email or DM me your dashboard and KPI headaches and I’ll point you in the right direction.

Leading and lagging indicators at your fingertips

Data everywhere, decisions nowhere?

Getting the right KPIs when you need them shouldn’t be this hard.CMOs and agencies spend hundreds of hours in spreadsheets, reporting fire drills, and data debates — only for their CEOs and clients to still ask: "Are we on track?" and "What should we do about it?"Powered by Databox, the Barking Mad BI Blueprint:• Syncs all of the CRM, MAP, advertising, finance, operations, etc... data your company and your clients care about into a single source of truth.• Documents business goals and works backwards to establish leading and lagging indicators that actually matter.• Visualizes performance data and and goal tracking in interactive dashboards that are easy to understand and even easier to act on.

Clarity That Keeps you Five Steps Ahead

Prove Impact Confidently

The Barking Mad Blueprint works backwards from your top business targets to define leading and lagging indicators with If/Then logic so you always know what to do when KPIs slip or surge.

Reclaim Time for Strategy

Automated dashboards, Scorecards, Reports, and Decks built in Databox eliminate reporting fire drills, pulling spreadsheets, and free up countless hours for your team.

Spot Risks & Opportunities Early

Anomaly detection and pacing alerts that flag when key metrics drift off target — paired with If/Then rules that show why it’s happening and what levers to pull before it impacts your lagging goals.

From Data Chaos to Clarity — Here’s How

Barking Mad Blueprint

Everything starts from documenting KPIs that actually matter to prove business impact. We map out your leading and lagging indicators, or work with you to create them if you don't have any yet. That way, your automated KPI dashboards, scorecards, reports, and alerts give context to take action — not just volume numbers.

Real-Time KPI Dashboards

Track the metrics that matter most in one centralized Databox dashboard suite. See how KPIs are pacing against goals and prior periods. No more time wasted slogging through spreadsheets to figure out next actions.

Lead & Lag Measure Goal Tracking

See how your KPIs are pacing against goals to course-correct early or double down when you’re ahead before results show up in the rearview mirror.

Powerful Features for CMOs and Agencies

✓ Weekly KPI Scorecards

✓ Automated Performance Report Templates

✓ KPI Glossary & Shared Definitions

✓ If/Then Improvement Recommendations

✓ Source Data Accuracy Audits

✓ Forecasts Showing Likelihood of Success

The Barking Mad 30-Day Clarity Guarantee

Your full CMO Command Center or Agency Clarity Suite live in 30 days or your money back. No risk for you. Just clarity, fast.

Ready to get clarity you can trust?

Your first executive-ready dashboard live in 30 days — or your money back. Worst case: you get your time back and a refund. Best case: clarity, confidence, credibility, and a partner who has your back.Still have questions?Email or DM me and Phil and I will point you in the right direction.

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Simple, Scalable Pricing
for CMOs & Agencies

Barking Mad grows with you. Choose the BI services you need today with the flexibility to add on later.

For CMOs

Fast Track Foundation
$5,000 setup, $0/moClarity Co-Pilot
$7,500 setup, $1,500/moBI Chief of Staff
$10,000 setup, $3,500/moDatabox subscription required ($250/mo-$850/mo depending on needs and connected data sources.)

For Agencies

Client Impact Suite Starter
$5,000 setup, $0/moClient Impact Suite Growth
$7,500 setup, $1,500/moClient Impact Suite Scale
$10,000 setup, $3,500/moDatabox subscription required ($250/mo-$850/mo depending on needs and connected data sources.)

The Barking Mad 30-Day Clarity Guarantee

Your first dashboard live in 30 days giving you confidence and peace of mind — or your money back. No risk. Just clarity, fast.

Not Another Dashboard Vendor. Your Impact Partner.

Powered by Databox, which is trusted by 20,000+ growing teams and agencies worldwide, the Barking Mad Blueprint:• Works backwards from business and client targets to define lagging and leading indicators that keep teams focused on what drives results.• Builds If/Then logic into analysis so when leading indicators slip or surge, you know exactly where to course-correct, double down, and provide insightful action items.• Unifies the GTM team with shared definitions, KPI ownership, and alignment across Sales, Marketing, Customer Success, Finance, and Operations.• Automates reporting so teams spend more hours on strategy and execution instead of pulling spreadsheets.• Surfaces data source issues early so bad data doesn’t derail reporting and leaders can make decisions with confidence.

© 2025 Barking Mad, LLC. All Rights reserved.

Crazy About Clarity. Serious About Results

Hi! I’m Josh, founder of Barking Mad (hanging with my corgi, Phil, the inspiration for our logo.)After nearly a decade in content, demand gen, MOps, RevOps, and agency operations, I realized most marketing and agency leaders' stress stems from a lack of clarity. What's really happening under the surface? Why is it happening? What can we do today to improve or capitalize on success before it's too late?Barking Mad exists to change that.We help CMOs and agencies stop drowning in data and reporting to make smarter, faster decisions. In 30 days or less, we turn messy, manual reporting into actionable KPI dashboards built on numbers that can be trusted in every conversation.We take the work seriously — but not ourselves.That’s why Phil (and his border collie brother, Buzz) is part of the brand. They’re working dogs who remind us every day to keep overwhelm in check, enjoy the process, and stay grounded.When I’m not analyzing data and building dashboards, you’ll find me watching Red Sox baseball, playing Skip-Bo with my wife, Chrissty, hanging with Phil and Buzz in the backyard, or with my nose in a book.Look forward to working with you!If you're not ready to chat yet or it's too early in the morning for Phil's barking, no worries!Email or DM me any questions about goal planning (yikes, it's almost Q4 already), KPI chaos, and spreadsheet shenanigans and I’ll point you in the right direction.

© 2025 Barking Mad, LLC. All Rights reserved.

Clarity That Proves Marketing’s Impact & Protects Your Budget

Spot risks early, align the GTM team, and reclaim hours for strategy from manual reporting

Why CMOs Choose Barking Mad

Prove Impact &
Protect Budget

The Barking Mad BI Blueprint and CMO Command Center deliver executive‑credible dashboards spanning demand creation, capture and conversion. With goal pacing and conversion rate funnels at your fingertips, you'll show how marketing drives growth and defend spend with confidence.

Reclaim Time for Strategy & Execution

Because Databox integrates with 130+ data sources, your CMO Command Center, KPI Scorecards, and Recurring Performance Reports stay continuously updated. No more manual reporting and stitching together disconnected data into decks that never really convey marketing’s full impact.

Update MQL Strategy Before It's Too Late

The Barking Mad BI Blueprint documents and tracks your leading and lagging indicators in a single source of truth so the GTM team all speaks the same language. Spot risks and opportunities early and answer executive questions before they’re asked.

Barking Mad Blueprint

A proven framework that maps your revenue factory into clear leading and lagging indicators. It ensures every dashboard, scorecard, and report tells the story of marketing’s true impact on revenue and growth.

B2B CMO Command Center

Executive-ready dashboard suite covering business performance, demand creation, demand capture, demand conversion, funnels, revenue forecasting, and ROI. Know how MQLs are pacing and why without guessing.

AI-Powered Insights

Gauge performance quickly with AI performance summaries. Only spend time going deeper when necessary.

Anomaly Tracking

See when performance is off track and ahead of pace to make improvements or put your foot on the gas before it's too late.

Simple, Scalable Pricing

Barking Mad grows with you. Choose the CMO BI services you need today with the flexibility to add on later.

Fast Track Foundation

We build the CMO Command Center and you run with it

$5,000 setup
$0/mo after setup

✓ Your data connected to one source of truth (Databox)✓ CMO Command Center real-time dashboard suite w/ KPI performance compared to goals and past timeframes.✓ Lead and lag measure goals tracked in one place and integrated into CMO Command Center✓ Weekly KPI Scorecard✓ KPI Glossary so teams speaking same language✓ Training instructions, videos & SOPs✓ Live handoff workshop✓ Databox subscription required ($250/mo-$850/mo depending on needs and connected data sources.)

Clarity Co-Pilot

We keep the CMO Command Center's engine tuned, you drive reporting.

$7,500 setup/1st 30 days
$1,500/mo after setup

✓ All Fast Track Foundation features✓ Databox connections and filters reviewed daily so dashboards always reflect reality✓ Data source issues uncovered shared in bi-monthly report✓ KPI Glossary updated as metrics & KPIs evolve✓ Up to 5 weekly Scorecards✓ Automated weekly and monthly performance reports templates created for you to add context.✓ Quarterly KPI & dashboard optimization session✓ Databox subscription required ($250/mo-$850/mo depending on needs and connected data sources.)

BI Chief of Staff

We deliver the reports, decks, and data clarity. You focus on strategy.

$10,000 setup/1st 30 days
$3,500/mo after setup

✓ All Fast Track Foundation & Clarity Co-Pilot features✓ Flag data source issues and partner with your ops team to fix (data remediation available as a separate add-on)✓ Weekly KPI anomaly, trends, risks & opportunity report with recommendations for up to 10 clients✓ Recurring reports & decks delivered, not just templated✓ Quarterly Review decks fully built with executive-ready insights for up to 10 clients✓ Databox subscription required ($250/mo-$850/mo depending on needs and connected data

The Barking Mad 30-Day Clarity Guarantee

Your CMO Command Center live in 30 days giving you confidence and peace of mind — or your money back. No risk. Just clarity, fast.

© 2025 Barking Mad, LLC. All Rights reserved.

Automate Client Reporting to Prove Impact and Increase Capacity

Eliminate reporting fire drills, free up billable hours, and prove client ROI

Why Agencies Choose Barking Mad

Improve Margins & Capacity

Client-ready automated Dashboards and Reports reclaim 10-40+ hours of billable hours per clients every month. Give teams more time to serve clients better and grow retainers — all without adding headcount.

Scale Reporting Across Clients Effortlessly

Branded KPI dashboards, scorecards, and performance report templates can be duplicated across accounts in minutes — not days. Every client receives the same high-quality reporting cadence.

Longer Client Relationships & Upsells

Keeping clients in the loop on a regular cadence builds trust, strengthens relationships, and improves retention. When clients can see ROI clearly, upsells and longer contracts follow.

Barking Mad Agency BI Blueprint

Our standardized reporting system that turns client success into automated dashboards, scorecards, and recurring reports. Built once, it scales across your entire roster to prove ROI, strengthen client relationships, and improve profitability.

Client Impact Suite

KPI dashboard, scorecard, and performance report templates to use across your entire client roster for streamlining paid media, SEO, email, social, and more. And yes, you can customize to match your branding or your client's branding!

Recurring Performance Report Templates

Automated report templates save hours of work every month. Gone are the days of copying and pasting screenshots into slides.

All Client Data & Goals in One Place

Created dedicated client accounts within Databox to manage all client KPIs and goals from one view.

Simple, Scalable Pricing

Barking Mad grows with you. Choose the Agency BI services you need today with the flexibility to add on later.

Client Impact Suite Starter

We build the Client Impact Dashboard Suite and you run with it.

$5,000 setup
$0/mo after setup

✓ Client data connected to one source of truth (Databox)✓ Client Impact Suite w/ up to 10 dashboard templates created to use for all clients (e.g. paid media, SEO, email, social)✓ 1 Client's performance and goals fully connected to all applicable dashboards✓ KPI Glossary template completed for 1 Client so teams speaking same language✓ Weekly KPI Scorecard template for 1 Client✓ Training instructions, videos & SOPs✓ Live handoff workshop✓ Databox subscription required ($250/mo-$850/mo depending on needs and connected data sources.)

Client Impact Suite Growth

We keep the Agency Impact Dashboard suite tuned for up to 5 clients.

$7,500 setup/1st 30 days
$1,500/mo after setup

✓ All Fast Track Foundation features✓ Databox connections and filters reviewed daily✓ Up to 5 Clients performance and goals connected to all applicable dashboards✓ Weekly scorecards for up to 5 Clients✓ Up to 5 automated weekly, monthly & quarterly performance reports templates✓ Source data source issues uncovered shared every 2 weeks✓ KPI Glossary maintained for up to 5 clients✓ Quarterly KPI & dashboard optimization session✓ Databox subscription required ($250/mo-$850/mo depending on needs and connected data sources.)

Client Impact Suite Scale

We keep the Agency Impact Dashboard suite tuned for up to 5 clients.

$10,000 setup/1st 30 days
$3,500/mo after setup

✓ All Fast Track Foundation features✓ Up to 10 Clients performance and goals connected to all applicable dashboards✓ Weekly scorecards for up to 10 Clients✓ Up to 10 automated weekly, monthly & quarterly performance reports templates✓ Flag Clients' data source issues and partner with your ops team to fix (data remediation available as a separate add-on)✓ KPI Glossary maintained for up to 10 clients✓ KPI & dashboard optimization session every 2 weeks✓ Databox subscription required ($250/mo-$850/mo depending on needs and connected data sources.)

The Barking Mad 30-Day Clarity Guarantee

Your Client Impact Suite live in 30 days giving you confidence and peace of mind — or your money back. No risk. Just clarity, fast.

© 2025 Barking Mad, LLC. All Rights reserved.