Chart Your Path to Profitability

We’re Barking Mad because we’re crazy about building profit clarity charts and dashboards for $500K–$3M agencies.Stop guessing. Stop stressing.Gain the clarity, confidence and control you’ve been craving to crush overwhelm and your profit targets.

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Real visibility. Faster decisions. Fewer fires.

An easy to use, centralized dashboard combining revenue, pipeline, gross margins, payroll, available hours, utilization, and more data into insight that actually makes agency operations feel manageable (even enjoyable).

✅ Clarity on the KPIs that impact profits and cash flow.

✅ Balance your team’s workload before burnout hits.

✅ Know when to hire (and where) and when not to.

✅ Forecast profitability and capacity months in advance.

✅ Price with confidence and spot scope creep early.

✅ See where profit is leaking by project, client, and service.

The Barking Mad Blueprint

Our 5-step process to build your Agency Profit Clarity Dashboard

1. Model Map

We start by learning about your agency and the data you have. Even with just payroll and client revenue, you'll gain value. We'll map out what’s possible in 30 days and beyond based on your current setup and what we recommend adding for full clarity.

2. Clean Data

Revenue, overhead spending, payroll, project management, time tracking, etc... We pull it all together, keep it refreshed and clean the mess so you’ve got one reliable source of truth. (Real-time dashboards can’t fix bad data. We do.)

3. Visibility

Charts and graphs show how key agency profitability drivers are doing today compared to the past. Gross Margin, Average Billable Rate, Average Cost Per Hour, Utilization and more.

4. Forecasting

Look 3-6 months ahead at how profitability and the key profitability KPIs are pacing instead of 1 month too late. Take action today to ensure profitability targets are met tomorrow.

5. Improve Profitability

Red, yellow, and green performance provide fast, easy answers about what's working, not working, and where to focus first. We'll also share recommendations for what to do and the expected outcomes.

Pricing as Clear as Your Profitability Clarity

$750/month✅ Full Barking Mad Blueprint.✅ Full Agency Profit Clarity Dashboard.✅ Strategic insight, clear recommendations, and tactical advice from an agency ops leader who’s been in your shoes.✅ You and your team implement the fixes, but if you'd like hands-on support (e.g. tool migration or systems setup), we’re happy to discuss a scoped add-on.✅ No setup fee. Cancel anytime. No fine print.✅ Subscription-style billing, automatically charged each month in advance.✅ 30-Day Money-Back Clarity Guarantee (more info in the Guarantee section below.)

Limited Spots Available - Let’s Talk Profit & Peace of Mind

The Barking Mad 30-Day Clarity Guarantee

Look, I love Tommy Callahan as much as anyone. But I respectfully disagree with his stance on guarantees (and bulls).Here’s the deal: within 30 days of signing on, you will have a dashboard that answers at least these 5 key questions:1. How do your business model and core KPIs compare to key benchmarks?2. Is your agency capable of hitting the growth and profitability targets you’ve set based on current capacity?3. How does current performance compare to past results and key benchmarks?4. What specific problems need fixing and what wins can you double down on?5. What’s the one most impactful action to take right now to close the gap between where you are and where you want to be?If we don’t deliver clear answers to all five, you get your money back.
No drama. No awkward calls. No hard feelings.Best Case: You get the clarity you’ve been craving, margins improve, and your team breathes easier.Worst Case: We botch it, you get a full refund, and we part ways. But unless I’m abducted by aliens, that’s not happening.We strive to create customers for life by treating people the way we’d want to be treated. And having felt the same pains you’re facing, I care deeply about helping you eliminate the stress of unclear data and the gut-punch of ending the month with less cash than expected — despite everybody's hard, amazing work.(Way simpler than sticking your head up a... you get it.)

Sorry, you’re probably here to learn about Phil. But you’re stuck with my story.👋

Hey! I’m Josh, founder of Barking Mad.After years working in and around marketing agencies, I realized it’s not a lack of clients that breaks most agencies — it’s a lack of operational clarity.Unfortunately, gaining that clarity is easier said than done.After struggling to find an affordable, reliable way to consolidate and clean agency data — and then visualize it in a dependable, repeatable way that shows current performance, trends, and comparisons useful for agency owners and their teams — I went full Virgo Virgo, poured a barrel of butter coffee, and built it myself.That’s how the Barking Mad Blueprint was born: a system designed to give owners and their teams at $500KM–$3M agencies (like the ones I’ve worked with throughout my career in new business, marketing, and operations) the visibility they need to stop guessing, protect margins, enjoy their business, and live happier with work not always top-of-mind.Everyone deserves to spend more time doing what lights them up, whether that’s the work you started your agency to do, finding joy in your passions outside of work, or just being fully present with friends and family — not being constantly dragged back into worry by stress and overwhelm.Barking Mad lets me combine two of my passions:1. Digging into data to uncover meaningful patterns that help agencies organize and prioritize their time and resources more effectively.2. Helping amazing people fight back against the dastardly duo of stress and overwhelm that have hijacked far too many great moments, despite our best efforts to stay present and in control.When I’m not standing in line for fried dough at Excel Land, I’m usually sipping butter coffee, watching Red Sox baseball, or playing outside with Phil (the inspiration for our mascot and Chief Enforcer — "If you have time to lean you have time to clean!") and his border collie brother Buzz, our Chief Taste Tester, who makes sure all food is safe for everyone to eat.

Visibility and Profitability = Sanity

Want to learn more about Barking Mad and see if we're the right fit? Let's chat for 30 minutes, get to know each other, discuss your situation, and how we can help. No pressure.