Show Impact and Drive Decisions with Confidence
KPI dashboards built for CMOs and Agency Leaders to track leading and lagging indicators, align GTM teams around company goals, and end hours of manual reporting.
Too soon to chat? Email or DM me your dashboard and KPI headaches and I’ll point you in the right direction.
Leading and lagging indicators at your fingertips
Data everywhere, decisions nowhere?
Getting the right KPIs when you need them shouldn’t be this hard.CMOs and agencies spend hundreds of hours in spreadsheets, reporting fire drills, and data debates — only for their CEOs and clients to still ask: "Are we on track?" and "What should we do about it?"Powered by Databox, the Barking Mad BI Blueprint:• Syncs all of the CRM, MAP, advertising, finance, operations, etc... data your company and your clients care about into a single source of truth.• Documents business goals and works backwards to establish leading and lagging indicators that actually matter.• Visualizes performance data and and goal tracking in interactive dashboards that are easy to understand and even easier to act on.
Clarity That Keeps you Five Steps Ahead
Prove Impact Confidently
The Barking Mad Blueprint works backwards from your top business targets to define leading and lagging indicators with If/Then logic so you always know what to do when KPIs slip or surge.
Reclaim Time for Strategy
Automated dashboards, Scorecards, Reports, and Decks built in Databox eliminate reporting fire drills, pulling spreadsheets, and free up countless hours for your team.
Spot Risks & Opportunities Early
Anomaly detection and pacing alerts that flag when key metrics drift off target — paired with If/Then rules that show why it’s happening and what levers to pull before it impacts your lagging goals.
From Data Chaos to Clarity — Here’s How
Barking Mad Blueprint
Everything starts from documenting KPIs that actually matter to prove business impact. We map out your leading and lagging indicators, or work with you to create them if you don't have any yet. That way, your automated KPI dashboards, scorecards, reports, and alerts give context to take action — not just volume numbers.
Real-Time KPI Dashboards
Track the metrics that matter most in one centralized Databox dashboard suite. See how KPIs are pacing against goals and prior periods. No more time wasted slogging through spreadsheets to figure out next actions.
Lead & Lag Measure Goal Tracking
See how your KPIs are pacing against goals to course-correct early or double down when you’re ahead before results show up in the rearview mirror.
Powerful Features for CMOs and Agencies
✓ Weekly KPI Scorecards
✓ Automated Performance Report Templates
✓ KPI Glossary & Shared Definitions
✓ If/Then Improvement Recommendations
✓ Source Data Accuracy Audits
✓ Forecasts Showing Likelihood of Success
The Barking Mad 30-Day Clarity Guarantee
Your full CMO Command Center or Agency Clarity Suite live in 30 days or less or your money back. No risk for you. Just clarity, fast.
Ready to get clarity you can trust?
Your first executive-ready dashboard live in 30 days — or your money back. Worst case: you get your time back and a refund. Best case: clarity, confidence, credibility, and a partner who has your back.Still have questions?Email or DM me and Phil and I will point you in the right direction.
Pick Your Path to Clarity
Whether you need a one-hour KPI Clarity Session or a full Fast-Track dashboard build, Barking Mad gives you the visibility, confidence, and time back to focus on driving growth.
KPI Clarity Session
You bring the reporting chaos and I’ll bring the clarity. In one focused hour, we’ll cut through messy KPIs and manual reporting so you leave knowing exactly what to track, why it matters, and how to simplify or automate it.
✓ Before the Call: You’ll answer a few short questions about your current dashboards, metrics, and goals. I’ll review your materials ahead of time so we can skip the small talk and dive straight into insights.
✓ During the Call: We’ll audit what you’re tracking, unpack your biggest reporting roadblocks, and pinpoint the KPIs that actually matter for your growth. You’ll leave the session with clarity, focus, and next-step priorities.
✓ After the Call: Within 24 hours, you’ll receive a written summary of key takeaways, next-step recommendations.
$300
If you don’t walk away clearer on the pain you paid to solve, I'll refund you.Plus, if you want additional help, the $300 rolls into any Barking Mad Fast-Track build.
Ready for a Full Reporting System?
Clarity for you. Alignment for your team. One trusted source of truth — fast.
GTM & CMO Command Centers
Build your single source of truth for marketing, sales, and RevOps — executive-ready dashboards that connect funnel to revenue.
✓ Single Source of Truth: Centralize GTM and Marketing's KPIs — revenue, pipeline, lagging indicators, and leading indicators, in one shared view.
✓ See What’s Driving Results: Clear goals, pacing, and performance context built into every KPI.
✓ Lead with Confidence: Know exactly where you stand vs. target and what to adjust next.
Agency Client Impact
Automate client reporting and reclaim your team’s time.
The Agency Client Impact Suite delivers live, client-ready dashboards, recurring scorecards, and KPI glossaries that replace manual reports and build trust with every client — all designed, integrated, and live in days, not weeks.
✓ Save Hours Every Week: automate recurring client reports and eliminate manual spreadsheet updates.
✓ Prove Your Impact Faster: Give clients live visibility into performance, ROI, and KPIs that matter most.
✓ Scale with Consistency: Standardize your agency’s reporting across accounts without adding workload.
Data Got You Down?
If you’ve got other KPI, reporting, or dashboard headaches you need help with, we’re all ears. Maybe it’s annual planning, data cleanup, or just that “we should probably fix this reporting mess but aren't sure where to begin or don't have the time” feeling. Whatever it is, we’ll figure it out together. And if it’s not something we can do, I’ll help point you in the right direction.
✓ Offload your Planning and KPI Chaos: Free up time to focus on the 100 other things on your plate.
✓ Fix What’s Bogging you Down: Clean up dashboards, untangle data, or simplify reports that eat your week. They call marketing operations MOps for a reason — and we’re fully stocked on sawdust to clean up even the biggest messes!
✓ Build What’s Been Stuck on Your Whiteboard: From new dashboards to smarter automations, we’ll help you finally make it happen.
The Barking Mad 30-Day Clarity Guarantee
Your first dashboard live in 30 days or less giving you confidence and peace of mind — or your money back. No risk. Just clarity, fast.
Not Another Dashboard Vendor. Your Impact Partner.
Powered by Databox, which is trusted by 20,000+ growing teams and agencies worldwide, the Barking Mad Blueprint:• Works backwards from business and client targets to define lagging and leading indicators that keep teams focused on what drives results.• Builds If/Then logic into analysis so when leading indicators slip or surge, you know exactly where to course-correct, double down, and provide insightful action items.• Unifies the GTM team with shared definitions, KPI ownership, and alignment across Sales, Marketing, Customer Success, Finance, and Operations.• Automates reporting so teams spend more hours on strategy and execution instead of pulling spreadsheets.• Surfaces data source issues early so bad data doesn’t derail reporting and leaders can make decisions with confidence.
© 2025 Barking Mad, LLC. All Rights reserved.
Crazy About Clarity. Serious About Results
Hi! I’m Josh, founder of Barking Mad (hanging with my corgi, Phil, the inspiration for our logo.)After nearly a decade in content, demand gen, MOps, RevOps, and agency operations, I realized most marketing and agency leaders' stress stems from a lack of clarity. What's really happening under the surface? Why is it happening? What can we do today to improve or capitalize on success before it's too late?Barking Mad exists to change that.We help CMOs and agencies stop drowning in data and reporting to make smarter, faster decisions. In 30 days or less, we turn messy, manual reporting into actionable KPI dashboards built on numbers that can be trusted in every conversation.We take the work seriously — but not ourselves.That’s why Phil (and his border collie brother, Buzz) is part of the brand. They’re working dogs who remind us every day to keep overwhelm in check, enjoy the process, and stay grounded.When I’m not analyzing data and building dashboards, you’ll find me watching Red Sox baseball, playing Skip-Bo with my wife, Chrissty, hanging with Phil and Buzz in the backyard, or with my nose in a book.Look forward to working with you!If you're not ready to chat yet or it's too early in the morning for Phil's barking, no worries!Email or DM me any questions about goal planning (yikes, it's almost Q4 already), KPI chaos, and spreadsheet shenanigans and I’ll point you in the right direction.
© 2025 Barking Mad, LLC. All Rights reserved.
Clarity That Proves Marketing’s Impact & Protects Your Budget
Spot risks early, align the GTM team, and reclaim hours for strategy from manual reporting
Why CMOs Choose Barking Mad
Prove Impact &
Protect Budget
The Barking Mad BI Blueprint and CMO Command Center deliver executive‑credible dashboards spanning demand creation, capture and conversion. With goal pacing and conversion rate funnels at your fingertips, you'll show how marketing drives growth and defend spend with confidence.
Reclaim Time for Strategy & Execution
Because Databox integrates with 130+ data sources, your CMO Command Center, KPI Scorecards, and Recurring Performance Reports stay continuously updated. No more manual reporting and stitching together disconnected data into decks that never really convey marketing’s full impact.
Update MQL Strategy Before It's Too Late
The Barking Mad BI Blueprint documents and tracks your leading and lagging indicators in a single source of truth so the GTM team all speaks the same language. Spot risks and opportunities early and answer executive questions before they’re asked.
Barking Mad Blueprint
A proven framework that maps your revenue factory into clear leading and lagging indicators. It ensures all are aligned on the definition of every dashboard KPI and metric. Also, that each dashboard, scorecard, and report tells the story of marketing’s true impact on revenue and growth.
GTM Command Center
Dashboard suite designed to unify Marketing, Sales, RevOps, and Leadership on the KPIs and metrics that matter most for pipeline and revenue efficiency.
CMO Command Center
Executive-ready dashboard suite covering business performance, demand creation, demand capture, demand conversion, funnels, revenue forecasting, and ROI. Know how MQLs are pacing and why without guessing.
Anomaly Tracking
See when performance is off track and ahead of pace to make improvements or put your foot on the gas before it's too late.
GTM Command Center
Unify your marketing, sales, and RevOps metrics into one shared source of truth. The GTM Command Center connects pipeline, performance, and revenue data so every team knows what’s driving growth — and what’s holding it back.Go from disconnected reports and dashboard chaos to one place where strategy, execution, and accountability finally meet.
✓ Connect Your Go-to-Market Data: Bring marketing, sales, RevOps, and executive metrics together in one clean, real-time dashboard suite.
✓ See What’s Actually Moving the Needle: Track goals, pacing, and performance in context so you can focus effort where it counts.
✓ Make Faster, Better Decisions: Align your teams around the metrics that matter and spot issues before they hit pipeline.
*Too soon to chat? Email or DM me your questions. Happy to help or point you in the right direction.
30-Day Build - $3,000
10-Day Build - $4,000
5-Day Build - $5,000
Your GTM Command Center goes live in 30 days or less — or your money back. Guaranteed.Note: Databox subscription required ($250/mo-$850/mo depending on needs and connected data sources). It's not included in project pricing. You'll pay Databox directly for your account plan.
*Too soon to chat? Email or DM me your GTM Command Center questions.
CMO Command Center
Finally, a reporting system built for how CMOs actually make decisions. The CMO Command Center turns fragmented data into one executive-ready view of your marketing, pipeline, and ROI performance.Track the leading indicators that matter, see what’s driving revenue, what’s stalling pipeline, and where to focus next quarter and beyond.
✓ See Marketing’s Real Impact: Connect spend, leads, pipeline, and revenue in one CFO-credible view of performance.
✓ Spot Trends Before They Hit the Forecast: Track pacing and leading indicators so you can adjust strategy before results slip.
✓ Prove Value Without the Spreadsheet Circus: Build trust with the GTM team and leadership through clear, automated reporting that tells the right story every time.
30-Day Build - $3,500
10-Day Build - $5,000
5-Day Build - $6,500
Your CMO Command Center goes live in 30 days or less — or your money back. Guaranteed.Note: Databox subscription required ($250/mo-$850/mo depending on needs and connected data sources). It's not included in project pricing. You'll pay Databox directly for your account plan.
*Not ready to hop on a call yet? Email or DM me your CMO Command Center questions. We'll get to the bottom of it together.
*Too soon to chat? Email or DM me your questions. Happy to help or point you in the right direction.
The Barking Mad 30-Day Clarity Guarantee
Your CMO Command Center live in 30 days or less giving you confidence and peace of mind — or your money back. No risk. Just clarity, fast.
Automate Client Reporting to Prove Impact and Increase Capacity
Eliminate reporting fire drills, free up billable hours, and prove client ROI
Why Agencies Choose Barking Mad
Improve Margins & Capacity
Client-ready automated Dashboards and Reports reclaim 10-40+ hours of billable hours per clients every month. Give teams more time to serve clients better and grow retainers — all without adding headcount.
Scale Reporting Across Clients Effortlessly
Branded KPI dashboards, scorecards, and performance report templates can be duplicated across accounts in minutes — not days. Every client receives the same high-quality reporting cadence.
Longer Client Relationships & Upsells
Keeping clients in the loop on a regular cadence builds trust, strengthens relationships, and improves retention. When clients can see ROI clearly, upsells and longer contracts follow.
Barking Mad Agency BI Blueprint
Our standardized reporting system that turns client success into automated dashboards, scorecards, and recurring reports. Built once, it scales across your entire roster to prove ROI, strengthen client relationships, and improve profitability.
Client Impact Suite
Executive summary dashboard, marketing performance overview dashboard, channel/initiative dashboards like in the slideshow left, weekly scorecards keeping account teams and clients in the loop, and recurring performance report templates to use across your entire client roster for streamlining recurring performance reporting. And yes, you can customize to match your branding or your client's branding!
All Client Data & Goals in One Place
Created dedicated client accounts within Databox to manage all client KPIs and goals from one view.
Recurring Performance Report Templates
Automated report templates save hours of work every month. Gone are the days of copying and pasting screenshots into slides.
Agency Client Impact Suite
Save 10-40 hours per month, per client, freeing up capacity, reducing team overwhelm, and delivering a smoother client experience. Clients stay in the loop on a predictable cadence, feel taken care of, and trust you’ve got everything handled, which drives higher retention, expansion revenue, referrals, and ultimately, profitability.
✓ Unify Client Performance Data: Pull every client’s marketing, sales, and web metrics into one consistent, automated dashboard suite.
✓ Eliminate Manual Reporting: Skip the screenshots, spreadsheets, and late-night decks. Automated reports free up 10-40 hours a month per client, reduce stress for your team, and keep reporting consistent and on schedule.
✓ Prove ROI in Real Time: Deliver transparent, always-on visibility that builds trust and keeps clients confident between calls.
*Too soon to chat? Email or DM me your questions. Happy to help or point you in the right direction.
30-Day Build - $3,500
10-Day Build - $5,000
5-Day Build - $6,500
Your Agency Client Impact Suite goes live in 30 days or less — or you don't pay a penny. Guaranteed.Note: Databox subscription required ($250/mo-$850/mo depending on needs and connected data sources). It's not included in project pricing. You'll pay Databox directly for your account plan.
*Got questions before booking a call? Email or DM me your agency, client, or profitability reporting questions. I’ll do my best to help or point you in the right direction.
The Barking Mad 30-Day Clarity Guarantee
Your Client Impact Suite live in 30 days or less giving you confidence and peace of mind — or your money back. No risk. Just clarity, fast.
© 2025 Barking Mad, LLC. All Rights reserved.